Something is always happening somewhere. Someone is starting a business, releasing a song, working on an idea that doesn’t have a name yet, sharing something they learned the hard way, celebrating a win, or creating something for the first time. And somewhere, someone is doing something you would probably care about if you knew their World existed. That last part is important to me, because the internet has given us access to more people and information than at any other point in history, yet so much remains undiscovered. There are creators whose work we’ll never see, businesses we’ll never hear about, ideas we’ll never encounter, and people we might have something in common with but never meet. They exist online, but existence and discovery are two different things. That is part of what led me to think differently about the feed inside WRLDGATE. When you enter the World Feed, one of the first questions we ask is, “What’s happening in your World?” On the surface, it’s a place to begin writing. But I’ve always seen the question as something larger than a composer prompt. It’s an invitation to share a piece of what is happening where you are. Maybe you’re building something. Maybe you have an idea you’ve been thinking about all morning. Maybe you’re releasing a product, starting a company, sharing a photograph, reaching a milestone, or documenting something that seems ordinary today but may become meaningful later. Those moments offer other people a glimpse into your World, and sometimes a glimpse is all it takes for discovery to begin. Discovery beyond the people you already know Creating a World gives you a place within WRLDGATE, but I don’t believe Worlds should exist in isolation. They should be discoverable. The World Feed is designed to bring eligible activity from across WRLDGATE into a shared discovery experience. Following serves a different purpose: it helps you keep up with Worlds you have already chosen to follow. The World Feed creates an opportunity to encounter something outside of that existing circle. That encounter might begin with something incredibly small. A sentence catches your attention. A photograph makes you stop. Someone shares a perspective you hadn’t considered. A founder talks about what they’re building. A musician shares something you haven’t heard before. You become curious about the person or World behind it. This is where I think the relationship between content and identity becomes more interesting. The thing you discover doesn’t have to be the destination. It can be the entrance. A Post can lead you to a WorldProfile. From there, you can learn more about the World behind what caught your attention: what they’ve shared, what they’re building, the conversations they’ve participated in, and the perspectives they’ve expressed through WorldView. You can decide for yourself whether you want to follow that World and continue experiencing what comes from it. In that sense, I don’t think of the World Feed simply as another timeline. I think of it as a discovery layer between Worlds. The internet doesn’t need another performance There is another reason the question “What’s happening in your World?” matters to me. Over time, social media has trained many of us to think about algorithms before we think about people. Before sharing something, we wonder whether it will perform, whether it’s the right time to post, whether people will engage with it, or whether it fits whatever the platform appears to be rewarding that week. Eventually, sharing can start to feel less like expression and more like performance. But a World is bigger than a content strategy. There are ideas worth sharing before you know whether anyone will agree with them. There are projects worth documenting before they become successful. There are moments worth remembering even if they never become popular. Something happening in your World may mean nothing to millions of people and still mean everything to the one person who needed to discover it. That is a much more interesting possibility to me than simply asking whether something can generate engagement. As more people create Worlds, the World Feed should become more diverse because the Worlds themselves are different. A founder’s World might introduce you to a company being built from the ground up. An artist might introduce you to work you’ve never seen. A business might introduce you to a product you didn’t know existed. A community might introduce you to people who care about the same things you do. A WorldView might introduce you to a way of seeing something that you had never considered. None of those discoveries need to end with the content that introduced you to them. They can take you somewhere. The feed isn’t the destination For years, much of the internet has been designed around one behavior: keep scrolling. See something, move on, see something else, move on again. The success of the experience is often measured by how long we can be convinced to stay inside that loop. I’m interested in a different question: What if discovery actually took you somewhere? That question gets much closer to the larger idea behind WRLDGATE. The World Feed can introduce you to something, but the feed itself isn’t the destination. The Worlds are. The people, businesses, creators, communities, ideas, and experiences behind what you discover are what give the feed meaning. The role of the World Feed is to help create those connections—to make it easier for one World to become aware of another and give people a path to enter the Worlds that interest them. There will always be more happening online than any one person could possibly see. I don’t think the answer is simply to give people more content to scroll through. I think the opportunity is to create better ways for people to discover where that content comes from and where it can lead. Because somewhere, something is happening in a World you haven’t discovered yet. And somewhere else, someone may be waiting to discover what’s happening in yours. What’s happening in your World?